Wrestling Storytelling

Once, when Kevin Owens and Sami Zayn were kind-of-friends and kind-of-feuding, Kevin informed Sami that he just wanted to say “three little words” to him.

“What,” Sami said sardonically, “I love you?”

“Close,” said Kevin. “Ring the bell!”

The bell rang and Kevin stunnered Sami and pinned him, and when Sami staggered to his feet to complain, Kevin added “But I do love you” (then stunnered him again).

So this Substack is named for the three little words closest to love in wrestling. Sign up to get in-depth analysis of the narrative of professional wrestling: the characters, the storylines, and the interactive live experience.